Hello!
I am Rayssa, an art director and fashion designer based in New York.
After graduating in fashion design, I discovered my passion for art direction when I realized that my creative process is fueled by merging my admiration for fashion with correlated fields rooted in human behavior and aesthetic experiences, such as philosophy, semiotics, and art. My favorite word, 'Meraki,' embodies the idea of putting your essence into your work, a concept that resonates deeply with my curious and passionate nature.
My goal is to work with projects that challenge me to grow and allow me to experience different perspectives throughout the art direction process.
Contact
EDUCATION -
MA FASHION ART DIRECTION
Academy of Art University, May 2024
San Francisco
FASHION DESIGN
Minor in Art & Design History
Parsons School of Design, 2020
New York
BACHELOR OF LAW
Thesis in Licensing Contracts in Fashion Law
Universidade Presbiteriana Mackenzie, 2017
São Paulo
EXPERIENCE -
BRAND OWNER AND DESIGNER
Tkatria LLC
New York
ART GALLERY MANAGER
New Apostle Gallery
New York
ART DIRECTION AND COOL HUNTING
TIS Propaganda
São Paulo
PROJECTS -
REVERIE
VISUAL CURATION AND BRANDING
Academy of Art University - Ongoing
HARMONY WITHIN
FASHION PRODUCT MARKETING CONTENT
Academy of Art University - 2023
SKILLS -
ART DIRECTION
Concept development
Visual storytelling
Brand identity
Creative direction
Product styling
Still life styling
Layout design
FASHION
Trend Analysis
Garment Construction
Pattern making, draping
Tech pack
Product and manufacture sourcing
Retail operations
TECHNICAL SKILLS
Adobe Creative Suite
G suite
Microsoft Office
Website platforms - Wix, Shopify