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RAYSSA MACHADO

Hello!

I am Rayssa, an art director and fashion designer based in New York. 

After graduating in fashion design, I discovered my passion for art direction when I realized that my creative process is fueled by merging my admiration for fashion with correlated fields rooted in human behavior and aesthetic experiences, such as philosophy, semiotics, and art. My favorite word, 'Meraki,' embodies the idea of putting your essence into your work, a concept that resonates deeply with my curious and passionate nature.
 
My goal is to work with projects that challenge me to grow and allow me to experience different perspectives throughout the art direction process.

EDUCATION - 

MA FASHION ART DIRECTION
Academy of Art University, May 2024
San Francisco

FASHION DESIGN
Minor in Art & Design History
Parsons School of Design, 2020
New York

BACHELOR OF LAW
Thesis in Licensing Contracts in Fashion Law
Universidade Presbiteriana Mackenzie, 2017
São Paulo

EXPERIENCE - 

BRAND OWNER AND DESIGNER
Tkatria LLC
New York

ART GALLERY MANAGER
New Apostle Gallery
New York

ART DIRECTION AND COOL HUNTING
TIS Propaganda
São Paulo 

PROJECTS - 

REVERIE
VISUAL CURATION AND BRANDING

Academy of Art University - Ongoing

HARMONY WITHIN
FASHION PRODUCT MARKETING CONTENT

Academy of Art University - 2023

SKILLS - 

ART DIRECTION
Concept development
Visual storytelling
Brand identity
Creative direction
Product styling
Still life styling
Layout design

FASHION
Trend Analysis
Garment Construction
Pattern making, draping
Tech pack
Product and manufacture sourcing
Retail operations

TECHNICAL SKILLS
Adobe Creative Suite
G suite
Microsoft Office
Website platforms - Wix, Shopify

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