La Garçonne’s Spring 24 selection is inspired by the art of finding beauty in the ordinary. Titled ‘Harmony Within,’ it embodies the brand’s identity through still-life photos tailored to shape an interpretation of the principles of Wabi Sabi. The narrative unfolds within the simplicity of rich nature textures paired with minimalistic statement pieces. Both pre and post-production processes aimed to communicate the essence of the concept across Ad Campaigns, the brand’s Intagram feed, and email newsletter.