top of page

RAYSSA MACHADO

2024

REVERIE

Concept Development, Art Direction, On Figure Styling, Product Styling, Social Media Assets, Website Design, Packaging Design, Visual Merchandising

PROJECT

Visual Curation and Branding

CREDITS

Photographer: Edwin Vargas

Makeup and Hair: Valentina Van Zandt

Styling Assistant: Khloe Farran

Models: Imani Isles and Diego Jimenez Adorno

MY ROLE

Concept Development, Art Direction, On Figure Styling, Product Styling, Social Media Assets, Website Design, Packaging Design, Visual Merchandising

DETAILS

Reverie is a capsule collection born from the collaboration between the French fashion brand Isabel Marant and the NGO Instituto E. Inspired by shared values and appreciation for craftsmanship, Reverie aims to implement social and environmentally sustainable initiatives for local artisans communities. The visual communication strategy for this concept aims to integrate one of Biodesign’s core principles - design thinking - with the key aspects of craftsmanship. From de development of mood, on-figure and product styling boards the creative brief encompasses all aspects of the project, including branding, advertisment campaign layouts, digital assets, and the launch of a pop-up store.

bottom of page